Hell Energy Ltd.

HELL ENERGY DRINK Ltd is the outstanding player of the international energy drink market. Its factory is officially the most modern energy drink factory in Europe, and energy drink brand is the dynamically developing brand available in 30+ countries. And now has plans to enter Pakistan as a next step.

HELL ENERGY is a young successful player of the only two decade old and dynamically developing energy drink scene and market. HELL is also one of the most vigorously evolving FMCG brands, which is proven by its short road to success and exploding export markets. The brand was born in 2006, within three years the brand became a dominant competitor in the international markets. The brand being a top choice of consumers in several markets is now available in more than 40 countries worldwide. The secret of HELL ENERGY’s lies in exceptional quality, the brand’s perfect price/value ratio and wide availability, (we aim to achieve a 70% distribution in each country) the international marketing communications background and last but not least the brand’s positioning according to the consumer needs.

Among the first steps of international expansion we were the attended at several key international food and beverage exhibitions, including Anuga in Cologne, SIAL in Paris and the World Food Expo in Moscow, where HELL won the Best NEW Market Entrant and the Best Energy Drink prizes.
The key values besides the world-class flavour and design are competitive marketing strategies and communication.
The slogan, Gives you power like Hell lines up all the values enabling the consumers to overcome their daily challenges and escorts them to the worlds of sport and entertainment.

The first milestone of the international marketing activities was the two year sponsorship deal with the AT&T Williams Formula 1 Team, where HELL became a pioneer among Hungarian companies and second in the energy drink sector to enter the world of the Formula 1 Racing. Currently the international marketing activities are focused on drift and rally events. The brand is also active in technical sports and auto-motor sports.
HELL ENERGY has headquarters in Hungary, Romania, the United Kingdom, Russia and also in Cyprus. The export is primarily focused on key European and Asian markets.

In order to ensure this exceptional quality to both consumers and partners, in 2010 we have started a significant development in Hungary. The world class filling factory was established uniquely to be able to manufacture 250, 330, 475, and 500ml bottles. HELL ENERGY has been producing for import and export since spring 2011 in the state-of-the-art Szikszó bottling factory. Having an own factory means the whole production is under full supervision to provide maximum product and delivery quality.The unique can-filling line has an annual capacity of 600 million cans thus it can accept assignments and outsource requests from other brands.

Next to the recently built Szikszó factory, an additional warehouse of 6000 square meters with 10 docking stations and ramp-elevated system is housing over 10.000 pallets and the daily transport capacity is to reach 1400 pallets.Not only the products, also but the trade marketing materials coolers, displays, merchandising are produced under direct control guaranteeing the expected quality and favourable prices.

HELL ENERGY considers social responsibility an important pillar of the corporate attitude: there are annual charity events and social activities where the brand participates.

HELL ENERGY Drink produces a steeper development curve than the market average: there is a two-digit growth annually therefore HELL is rightfully aiming to become world-renown.